|There is the message, and then there is messaging.|
During my treks across the vastness of creativity that is the Internet, I encounter all sorts of creative lads and lasses. People who are just starting out, individuals who have been out and about for a while, and even seasoned veterans of the independent publishing market.
One of the common themes that tends to run through their various attempts at communicating with the public masses is that of "support independent creators."
As an individual who is receptive to the core, underlying message, yet as an individual who tends to support independent creators in a limited, incremental fashion, I never cease to be amazed at the messaging and chosen approach to interacting and engaging that independent creators embrace, in an attempt to get people to support them and their artistic endeavors in various different ways.
I've backed Kickstarters. I've purchased independently published comic books. I've even begun to dabble with using Patreon as a mechanism for supporting independent creators.
Independent creators are free, of course, to choose the messaging that they prefer. They are also free to interact or not interact, as their individual preferences dictate. But, how and whether they do something does tend to impact how or whether I will bother to respond to various requests, pleas, and solicitations for support.
Much as though I were flipping a coin, I will intermittently flip around in my head the idea of who to support, and how much support to toss their way. Do I continue supporting this creator? Do I stop supporting that one?
Budgetary considerations tend to impact such decisions, also. Can I afford to support this? Should I take a chance on that? What if I find a way to support this one more thing?
Obviously, I can't buy every comic book published by every independent creator. Even if I did, what real difference would it make?
Along the way, I make observations, every now and again. One of those observations that I have made, and which I choose to share aloud, today, is that the people most likely to support a given artist or a particular creative undertaking may well not be the ones that the artist hopes to gain the support of.
If I'm inclined to support you, then odds are, something about or included within your messaging is responsible. It has been my experience, to date, that independent creators often don't have a clue as to why others are inclined to support or not support their creative endeavors.
If I ask a question, and an independent creator ignores or side-steps it, then is it more likely or less likely that I will be inclined to support that lack of answers?
Most work by independent creators that I encounter, I don't even bother to comment on. There would never be enough hours in the day for that. If I pause long enough to critique something, then something about it caught my eye long enough for me to part with some of my time. Yet, many independent creators fail to grasp that even critique is an opening for gaining support. If your work fails to connect with me, at all, then that is far worse than if your work generates a critique from me.
Critique tends to follow from where potential is encountered. Support tends to follow from where messaging, interaction, and engagement are sound.
Ultimately, building and growing and evolving relationships is critical to gaining and growing support for independent creators. There's a world full of people, of course, so every potential supporter isn't necessarily critical to gaining the level and degree of support that a given creator is after.
But, that said, every potential supporter can certainly help you get to where you are going, support-wise.
Creators have a message for us Earth people. Whether we understand the message and grasp why it should be important to us, just as it is important to the creator behind it or not, is another matter, entirely.
The world is full of creative types. The vast majority of them are not actively and effectively seeking support. Granted, it may sometimes seem like nothing can be further from the truth, if you're the poor creator out there racking your brain, trying like Hell to figure out how to persuade people to support you and your creative undertakings. But, you can thank the sheer number of people in existence for the fact that there's more than one way to kill a snake - with the snake, here, being the obstacle of securing sufficient support to allow you to make your artistic dreams a reality.
The art or other creative aspect, itself, in question is only one door to obtaining and growing support. There is also the personal element, making a personal connection (whether active or passive, or a combination of both). I don't always bother to explain to a given creative type why I am inclined to support them. Sometimes when I do, they don't always seem to listen.
One common mistake that creative types make is that they assume that because someone has supported them, previously, that they will necessarily remain inclined to support them. If you want to maintain a strong network of support, then make certain that you do not take your existing network of supporters for granted.
But, beyond that, which should be as obvious as the nose on one's face, one of the primary obstacles for many creative types is that they are often their own worst enemies, when it comes to being advocates for their artistic cause. Typically, they undersell themselves. All too often, they skimp or pass over details that non-creative types might actually find to be infinitely interesting.